Privacy Statement
US Fertility (“we, “us”, or “our”) operates the USFertility.com website (the “Site”). This Privacy Policy describes how we collect and use personal information about you when you visit the Site as well as your choices about how personal information will be used. By using the Site, you accept the privacy practices contained in this Privacy Policy. We encourage you to read this Privacy Policy in full to understand our privacy practices before using the Site or submitting any personal information.
SCOPE
US Fertility provides non-clinical, administrative and business support services to a network of infertility clinics (“Network Practices”). This Privacy Policy applies only to USFertility.com and does not include any associated subdomains. The Network Practices, US Fertility business partners, and other third parties have their own subdomains, websites and privacy practices, which are not subject to this Privacy Policy. We encourage you to read the privacy policies of all websites you visit to understand their privacy practices and your options.
INFORMATION COLLECTION
When you visit the Site, we collect the following personal information about you.
Contact information, such as your name, address, email, telephone number, and organization name.
Unique identifiers and preference information such as your internet protocol (IP) address, browser type, and your navigation and clickstream behavior from actions that you take on our website.
US Fertility collects this information ourselves and share it as needed with our partners solely for their performance of contracted services for us. We may also collect information for marketing, user experience monitoring and improvement, and related business purposes. We never sell information that we collect.
You may be asked to submit personal information if you register for an event, access our free content, or make similar requests. Examples of free content include webinars, case studies, videos, blogs, and white papers. We use this information to contact you about your request or provide you with requested content.
If you submit any personal information that is not your own, you represent that you have the authority to do so and to permit us to use that information in accordance with this Privacy Policy. If you contact us with a question, comment, or complaint, we may collect your name and contact information (such as your email or mailing address) in order for us to respond to your request. We may also keep a record of the correspondence in order to assist you in the future.
TRACKING TECHNOLOGIES
We use various technologies to collect personal information about visitors to the Site. As is true of most websites, these technologies include the following:
Web Logging. US Fertility maintains web logs to record data about all visitors who use the Site and we will store this information. This information may include IP addresses, browser type, internet service provider, referring/exit pages, operating system, date/time stamp and/or clickstream data. All web logs are stored securely and are accessible to a very limited number of employees and contractors as required. Those with access to this data adhere to strict guidelines regarding user data security and privacy.
Cookies and other tracking technologies. US Fertility uses technologies such as: cookies, tags, and scripts. These technologies are used in analyzing trends, remembering users’ settings, administering the Site, tracking users’ movements around the Site and to gather demographic information about our user base as a whole. In doing this, we may install “cookies” that collect the domain name of the user, your internet service provider, your operating system, and the date and time of access. A cookie is a small piece of information, which is sent to your browser and stored on your computer or other device. Cookies do not damage your device. You can set your browser to notify you when you receive a cookie. This will enable you to decide if you want to accept it or not. If you do not accept cookies, you may not be able to use all functionality of your browser software or this Site. We may obtain the services of outside parties to assist us in collecting and processing information collected through cookies. For more information on how to control or delete cookies, we recommend you visit www.aboutcookies.org for additional guidance.
Do Not Track (DNT). DNT is a privacy preference that users can set if they do not want websites to collect information about their online activity. However, there is currently no universal standard for sending and receiving DNT signals. Due to this lack of universal standard, it would be impossible for us to promise that we comply with all known and unknown DNT standards. Therefore, we do not respond to DNT signals or other mechanisms that provide a choice regarding the collection of personal information about activities over time and across different websites. If a universal standard for DNT becomes available, we may revisit our DNT policy.
SUBMIT, ACCESS, ADJUST, OR REMOVE YOUR INFORMATION
If you would like to access, correct, amend, remove, obtain a copy, or limit the use of any personal information about you that has been collected and stored by US Fertility, please notify us using the contact information provided below so that we may respond to your request. We will respond to your request at our earliest convenience and in compliance with applicable law.
We may need to retain certain information for recordkeeping compliance, to complete transactions that you began prior to requesting such access, change or deletion. In general, we will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.
You have the ability to opt in to receiving messages from US Fertility, to opt out of receiving direct marketing or market research information, or to adjust your specific email preferences.
To opt in to emails, adjust your email and data preferences, or to opt out of further communications, email Beth Holder (Beth.Holder@USFertility.com).
By actively opting in to emails from US Fertility, you agree that your information may undergo processing including updating your record to reflect your affirmative request to receive emails and tracking within those emails such as when you open them and when you click on links. We use that data to determine which content resonates with you to personalize your experience with US Fertility and for other marketing purposes, such as determining your interest in infertility services. If you do not want to have your data processed in this manner, you can opt out of emails from US Fertility or you can abstain from opting in to communications. We include a link to change your email preference or opt out on all marketing communications.
SHARING OF INFORMATION
US Fertility shares personal information with third parties as permitted by law and as authorized by you as described in the Terms of Use, this Privacy Policy, or otherwise. We may share your information with third parties that provide services to help us with our business activities such as responding to your requests for more information. These third parties are authorized to use personal information about you only as necessary to provide these services to us. These third parties may be required to disclose information, as described in the section below entitled “Disclosures in Accordance with Law.”
HIPAA
As a Business Associate of the Network Practices, which are Covered Entities under the Health Insurance Portability and Accountability Act and its implementing regulations, as amended by the Health Information Technology for Economic and Clinical Health (HITECH) Act (collectively, “HIPAA”), US Fertility maintains protected health information in compliance with HIPAA and our contractual obligations to the Network Practices.
Under HIPAA, each Covered Entity is required to provide or make available to you a Notice of Privacy Practices (“NPP”), depending on your interaction with the Covered Entity. To the extent required by law, an NPP will be provided to you or made available to you by the Network Practice. Any NPP is completely separate from, and not related to, the practices described in this Privacy Policy.
SECURITY OF INFORMATION COLLECTED
US Fertility uses account information in a password-protected environment as a security measure to protect your data. We use administrative, physical, and technology safeguards to ensure confidentiality and integrity of data through audit controls, access controls, and data encryption. We also use industry standard SSL/TLS encryption to enhance security of electronic data transmissions.
DISCLOSURES IN ACCORDANCE WITH LAW
US Fertility discloses personal information about you as s necessary to comply with an authorized civil, criminal, or regulatory investigation. We fully cooperate with law enforcement agencies in identifying illegal activities and may, in our sole discretion, disclose personal information or other information to satisfy any law, regulation, subpoena, or government request. We reserve the right to release personal information or other information about users who we believe are engaged in illegal activities or are otherwise in violation of our Terms of Use, even without a subpoena, warrant, or court order, if we believe, in our sole discretion, that such disclosure is necessary or appropriate to operate our Site or to protect our rights or property, or that of our affiliates, or our officers, directors, employees, agents, third-party content providers, suppliers, sponsors, or licensors. We also reserve the right to report to law enforcement agencies any activities we reasonably believe in our sole discretion to be unlawful. If we are legally compelled to disclose information about you to a third party, we will attempt to notify you by sending an email to the email address in our records unless doing so would violate the law or unless you have not provided your email address to us.
California Residents If you are a California resident, you have the following rights:
The right to request, up to 2 times in a 12-month period, that we identify to you (1) the categories of personal information we have collected, disclosed or sold about you in the last 12 months, (2) the categories of sources from which the personal information was collected, (3) the business purpose for which we use this information, and (4) the categories of third parties with whom we share or have shared your personal information in the last 12 months;
The right to request, up to 2 times in a 12-month period, that we disclose to you, free of charge, the specific pieces of personal information we have collected about you in the last 12 months;
The right to request, up to 2 times in a 12-month period, that we delete personal information that we collected from you, subject to certain exceptions;
The right to opt-out of the sale of your personal information to third parties;
The right to designate an authorized agent to submit one of the above requests on your behalf;
The right to not be discriminated against in receiving different or less favorable pricing, service or financial incentive for exercising any of the above rights.
MINORS
Our Services are not intended or designed to attract children under the age of 18. If you are under the age of 18, you must not provide your personal information. We do not knowingly collect personal information from any person under the age of 18.
CHANGES TO THIS PRIVACY POLICY
We may amend this Privacy Policy from time to time. If we make any substantial changes to the way we collect, use or disclose your personal information, we will notify you by posting a prominent announcement on our website.
APPLICABLE LAWS
US Fertility is headquartered in the United States of America and our Site is primarily directed to visitors who are located in the United States. Our collection and use of your personal information is subject to applicable United States privacy laws.
CONTACT INFORMATION
If you have questions or concerns about this Privacy Policy, our information handling practices, or any other aspect of privacy and security of your personal information, please email us at complianceofficer@usfertility.com. You may also write to us at:
US Fertility
ATTN: Chief Compliance Officer
9600 Blackwell Rd., Suite 500, Rockville, MD 20850.
EFFECTIVE DATE (LAST UPDATED ON): March 30, 2023